This month's guest is the Paladin Group of Companies Vice President of Marketing and Communications, Alexandra Lowe. Alex shares her rise up the ranks to become the company's youngest VP, along with battling imposter syndrome along the way. She also dives deep into the inner workings of the marketing team, discussing everything from disruptive campaigns to a positive employee experience. It's a behind-the-scenes look that you don't want to miss!
Episode topics:
- What is marketing and communications and how it helps shape a brand
- Why creating a disruptive campaign can lead to positive results
- The importance of providing a good employee experience